Testimonial templates

You can use the templates below to form the foundation for your testimonials. I would suggest using these as a base and editing each one to read slightly differently. There are two options, one that is 3rd person so you can use as a case study, or the 1st person version that I would send to the client for approval and you could ask them to submit the testimonial as a review. If you are going to ask the client to post the testimonial as a review on google I would consider adding wording to their testimonial. Wording to include, Personal Trainer, Town you are based in.

Writing your testimonial as a case study - template

[Client's First Name] was feeling [Key Emotion from Q1 - e.g., "overwhelmed" or "unfit"] before joining our fitness community. Despite having concerns about [Key Concern from Q2 - e.g., "not being able to keep up with the workouts" or "feeling out of place"], they found the beginning of their journey [Positive Description from Q3 - e.g., "surprisingly welcoming" or "tailored to their pace"]. With dedication and our support, [Client's First Name] has achieved [Key Achievements from Q4 - e.g., "significant weight loss", "increased muscle tone", "improved endurance"].

This journey has not just been about physical transformation. The impact on [Client's First Name]'s life has been profound; [He/She/They] now feels [Key Impact from Q5 - e.g., "more confident", "energetic throughout the day", "able to enjoy active hobbies that were once too challenging"]. [His/Her/Their] favourite aspect of working with us is [Key Highlight from Q6 - e.g., "the personalized attention", "the community atmosphere", "the variety of workouts"].

We are thrilled to see [Client's First Name]'s incredible progress and can't wait to continue [his/her/their] journey together towards even greater achievements.

Writing your testimonial as a testimonial - template

Before I started training with [Your Business Name or Trainer's Name], I felt [Key Emotion from Q1 - e.g., "completely lost in my fitness journey" or "at my wit's end with fad diets"]. I was really worried about [Key Concern from Q2 - e.g., "the commitment" or "not fitting in"], but from the moment I began, the experience was [Positive Description from Q3 - e.g., "nothing like I feared" or "completely supportive and understanding"].

Since joining, I've managed to [Key Achievements from Q4 - e.g., "shed 20 pounds", "run my first marathon", "achieve a personal best in lifting"]. It's been more than just physical changes; it's genuinely impacted my life by [Key Impact from Q5 - e.g., "giving me a newfound confidence" or "helping me manage my stress levels"].

What I love the most about working with [Your Business Name or Trainer's Name] is [Key Highlight from Q6 - e.g., "the individualized coaching" or "the motivating group sessions"]. It's made all the difference and I’m excited to see where my fitness journey takes me next with their guidance.

Re-write your testimonials for more impact

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Using Testimonials To Attract More Clients

Using Your Website to Gather & Showcase Your Testimonials

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